🚚 FREE UK delivery on orders over £20🛡️ 30-day money-back guarantee🐛 Gentle insect protein - naturally hypoallergenic⭐ 4.65/5 from 279 reviews🚚 FREE UK delivery on orders over £20🛡️ 30-day money-back guarantee🐛 Gentle insect protein - naturally hypoallergenic⭐ 4.65/5 from 279 reviews

start with their symptoms, not a sales pitch.

When your dog’s not right, start here.

Straight answers on itching, sloppy poos, allergies, anxiety and what to feed a sensitive dog. Start typing - the answer shows before any click.

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Start with the symptom

food is the culprit more often than you’d think

Itching & scratching

Paws, ears, belly. Why it happens, and when food is the culprit.

Tummy troubles

Sickness, loose stools and gurgly guts, decoded.

Food allergies & intolerances

The difference between them, the signs, and what to do next.

Choosing what to feed

Hypoallergenic, grain-free, novel protein: what the words mean.

Anxiety & restlessness

Calming what can be calmed, and knowing what needs a vet.

Ears, skin & coat

Recurring infections and dull coats, from the outside in.

Can my dog eat…?

Fine for most dogsIt dependsBest avoided

The dot is the short answer - the article is the real one.

GrapesChocolateOnionsGarlicAlmondsCheeseHamBreadHoneyTunaPopcornIce creamBroccoliEggsBananasApplesCarrotsWatermelonBlueberriesFishCucumbersKiwiRiceStrawberriesTomatoesGrains

Want the whole list on the fridge?

The printable A - Z of what's fine, what depends and what to never feed. One page, free.

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The proper guides

Where most owners startThe elimination diet, step by stepThe 8-to-12-week protocol that actually answers the allergy question.
  1. 02Food allergies in dogs: the full pictureSymptoms, diagnosis, common triggers, and what to feed instead.
  2. 03How much protein does your dog need?A vet-backed breakdown of amounts, sources and quality.
  3. 04Novel proteins: the real scienceWhat actually counts as novel, and which options hold up to scrutiny.
  4. 05Food allergy or intolerance?They look similar and get treated differently. How to tell them apart.
  5. 06Supplements that actually workOmega-3, probiotics and the rest, ranked by evidence not hype.
switching food?The food trial, week by week - the guided course↓

The food trial, week by week

the guided version

Switching food to get answers? This is the whole 8-week protocol, one honest step at a time.

  1. Film your dog like a pro (on your phone)The baseline shots to film before you switch your dog's food, and how to take week-by-week clips you can actually compare.
  2. The 7-day switch, done rightThe day-by-day plan for moving your dog onto a new food, what's normal in week one, and when to slow down.
  3. Soft poos after a food change: normal or not?A couple of soft poos after switching food is usually the gut adjusting. What's normal, what needs the vet, and the myth to ignore.
  4. Why tummies improve before skinGut problems can respond to a food change in about two weeks. Skin takes far longer. The timeline the studies actually show.
  5. The sneaky seven: things that quietly break a food trialA food trial only works if nothing else passes your dog's lips. The seven things that break trials in real households, ranked.
  6. Week 3 and nothing's happened. Now what?Half of food-allergic dogs haven't improved by week three. What the studies say about the quiet middle of a food trial, and what to check.
  7. What week 5 tells youWeek five is the biggest milestone in a food trial - more than 8 in 10 food-allergic dogs are dramatically better by now. What to do either way.
  8. No change yet? What it meansWeek six is the honest checkpoint of a food trial. What no improvement really tells you, and why finishing the eight weeks still matters.
  9. Getting the “after” shot rightHow to film an after shot that actually matches your day-one footage, plus the happy shot that makes the whole eight weeks worth it.
  10. The prove-it test: re-challenging safelyThe optional last step of a food trial: reintroduce the old food, watch what happens, and know for certain. How to do it safely.

Help for your breed

more breeds on the way

What each breed is prone to, and what to feed about it.

French Bulldog

Frenchie · Small

  • Skin allergies and itching (both food and environmental)
  • Sensitive digestion and wind
  • Recurring ear and skin-fold infections

Cockapoo

Cockerpoo · Small to medium

  • Ear infections (those lovely floppy ears trap moisture)
  • Skin and food sensitivities in some lines
  • Anal gland and digestive niggles

Labrador Retriever

Lab · Large

  • Skin allergies and itching
  • Weight gain and a bottomless appetite
  • Ear infections, often secondary to allergies

West Highland White Terrier

Westie · Small

  • Atopic dermatitis and skin allergies (a breed hallmark)
  • Itchy, inflamed skin and paws
  • Yeast and secondary skin infections

Straight answers

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the food behind the project

One novel protein.
None of the usual suspects.

Some Grub is a cold-pressed, hypoallergenic dog food built around insect protein - a protein most dogs have never met, which is the whole point of a food trial.

See the food→