made for the dog you'd do anything for
Gut-friendly food
for sensitive dogs.
Cold-pressed, hypoallergenic, built around insect protein — a protein most dogs have never met. Kinder to itchy skin, dodgy tummies, and the planet.
Shop the food →
what's bothering them?
Start with the problem.
Most of our customers came to us with one thing they couldn't fix. Tell us yours.
Itchy skin
Scratching, licking, chewed paws, flaky coat.
Dodgy tummy
Soft poos, gurgles, the odd sicky day.
Stiff joints
Slower on walks, up more stiffly.
Bad breath
The kind that clears a room.
Anxious dog
Restless, jumpy, hard to settle.
Fussy eater
Turns their nose up at everything.
the range
Start with the food. Add the treats.
Hypoallergenic Dry Food
One novel protein, none of the usual suspects. Cold-pressed for sensitive tummies and itchy skin.
From £17.99 →
the honest library
Dog nutrition & allergies, without the miracle talk.
Short, straight guides grounded in the evidence — every number cited. From reading a label to running a proper eight-week food trial.