About
A BIT ABOUT US
We’re true believers in the amazing power of bugs - Mother Nature's secret superfood.
OUR STORY
It all kicked off in Ollie's garden with Moon, the beloved family pet, chasing a wasp in the late summer sun.
Ollie had Eureka! moment. Could bugs be a new sustainable snack sensation? A much needed alternative to factory-farmed meat? An answer to ultra-processed rubbish that Big Pet Food was offering up?
Early Days
Armed with a passion for the planet and a nose for healthy grub, Ollie launched into a deep-dive on insect nutrition.
He was amazed to discover these critters were packed with protein, bursting with omega 3 and natural probiotics. They really were a superfood!
By day he worked a full-time job. By night, he planned the Dog Food Revolution!
Ollie was buzzing to share his findings with the world. One day, over drinks, he looped in his friend Ben.
Ben was excited!
He came on board to help Ollie with this plan.
They both agreed there was a huge problem that needed solving...
The Big Idea
Big Pet Food was making dogs sick and leaving behind a big smelly environmental mess.
While hoomans had a whole host of options for healthy, planet-friendly snacks, dogs were getting the short end of the stick. Something needed to change…
2023
Ollie and Ben vowed to give dogs what they deserve: a delicious, nutritious AND sustainable treat.
Enter an eager squad of world-leading canine nutritionists and an army of tail-wagging taste testers.
After many tweaks, lots of sampling and plenty of ups and downs, Some Grub was born :)
2023
Ollie and Ben’s venture received an official seal of approval from the UK government’s innovation agency who awarded Some Grub funding to develop a game-changing range of treats.
2024 - Take-Off!
We launched our treats to the world through our growing network of independent shops.
Watch this space to see the next stage of our journey...
WHAT WE STAND FOR
Deliciousness
Taste is always our top priority. That's why we've spent the past three years working with the finest pet food minds to lovingly craft the most delicious bug-based grub around.
Healthy dogs
Insects aren’t just an eco-friendly option—they’re a powerhouse of healthy protein, and we’re here to spread the word! Naturally hypoallergenic and easier to digest than chicken or plant proteins, insect protein also gives your dog’s gut a boost with natural prebiotics. Plus, we only use all-natural ingredients that keep your pup feeling their best, inside and out.
Be kind to the planet
We’re bug lovers on a planet-sized mission! Choosing insect protein isn’t about giving up—it’s all about gaining. By making a simple switch, we’re giving dogs top-notch nutrition while doing helping to reduce their pawprint. Small change, big impact!
Building a community
We're not just a company, we're a community of animal-lovers and planet savers.
Innovation
We're here to ruffle some feathers in the dog treat world. We believe you can teach an old dog new tricks!
DOG NEWS DAILY
Hypoallergenic Dog Treats: The Ultimate Guide for Conscious Pet Parents
Oct 19, 2023
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The Secret Language of Your Dog's Gut Health: How to Decode Digestive Issues
Oct 18, 2023
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What Dog Treats are Good for Gut Health? An Expert Guide
Oct 18, 2023
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