Useful dog-health guidance. No scare stories.
for the poo-bag pessimists
If you can't remember the last genuinely pick-up-able one, this is the plan. Poo is data - and persistent sloppiness on a decent food usually points at an ingredient, not bad luck.
First, the honest bit - the red flags
Blood, black tar, persistent diarrhoea beyond 48 hours, or a puppy going downhill fast: vet, today, not a food trial. Worms and giardia also produce chaos - rule them out first. This plan is for the chronic, tested-and-nothing-found sloppiness.
Transit time is the tell
An irritated gut moves food through too fast - water doesn't get reabsorbed, and you get the 4pm surprise. The irritation has a source, and it's usually eaten.
Daily exposure, daily result
If the trigger is in the main bowl, every day resets the irritation. That's why 'mostly fine, randomly awful' is still a food pattern.
More fibre isn't a fix
Pumpkin firms up a symptom. It doesn't remove a trigger.
Switching between big brands
Different bag, same protein base. The gut can't tell the difference, so nothing changes.
A bland diet forever
Chicken and rice isn't nutritionally complete as a life plan - and chicken is the most likely culprit in the first place.
the plan itself
Move everything to a single novel protein for 8 weeks and let the gut calm down with nothing arriving to re-irritate it. Track the output - one line a day on the tracker is enough to see the trend your vet will actually want to see.
Our food is built on insect protein: complete, cold pressed, and new to every UK dog's digestive system. Boring by design, which is exactly what a chaotic gut needs.
Days 1-10
Slow switch. Expect a wobbly day or two - note it and carry on.
Weeks 2-4
This is usually where the poos firm up and the urgency fades. Keep the tracker going.
Weeks 5-8
Consistency becomes the norm. If nothing has improved by week 8, food probably wasn't your driver - and you'll know instead of guessing.
And you're not carrying the risk: if your dog isn't doing better on it, our guarantee means you get your money back. We'd rather tell you than sell you.