for the gurgly ones
Gurgling, wind, grass-eating, the occasional refusal to eat breakfast. A 'sensitive stomach' usually isn't random - it's a dog reacting to something in the daily bowl.
First, the honest bit - when to ring the vet instead
Sudden vomiting, blood, black stools, rapid weight loss or a dog that seems in pain are vet visits, not food trials. This plan is for the long-running, low-grade digestive grumbles your vet has already ruled the scary stuff out of.
The gut meets every protein first
Before anything shows on the skin, the digestive system takes the hit: irritation, faster transit, wind, inconsistent output.
The usual suspects are the usual foods
Chicken, beef, dairy and grain are the ingredients UK dogs meet most - and the most common troublemakers for delicate stomachs.
Bit-by-bit fixes can't isolate the cause
Swapping one treat or adding a supplement while the main bowl stays the same means the trigger is still arriving daily.
Plain chicken and rice
Fine for a bad 48 hours - but chicken is the single most common trigger, so as a long-term answer it's often feeding the problem.
Probiotic toppers
Helpful support, but a supplement can't out-work a bowl that irritates the gut twice a day.
the plan itself
One simple, novel protein. Everything else out - food AND treats - for 8 weeks. Sensitive stomachs hate surprises, so the switch itself goes slowly: a quarter new food for a few days, then half, then three-quarters, over about ten days.
Insect protein is gentle on digestion and genuinely new to your dog's system - a complete animal protein without the usual suspects attached.
Days 1-10
The gradual switch. Go slower if things wobble - slow is fast with delicate stomachs.
Weeks 2-4
Output usually settles first: firmer, more regular, less wind. The gurgling quietens.
Weeks 5-8
Appetite steadies. Judge the change at week 8, not day 8.
And you're not carrying the risk: if your dog isn't doing better on it, our guarantee means you get your money back. We'd rather tell you than sell you.